In fairness, Bleszinski is also acutely aware of the less abstract reasons for the flop, such as the announcement of the aforementioned FPS juggernaut Overwatch. Bleszinski blames a part of the game’s poor commercial success on himself, claiming his “woke bro” approach and “shoehorning diversity” were among the reasons for the game’s reception. Boss Key’s flagship game-to-be was Lawbreakers, a cooperative shooter much in the style of Overwatch and Apex Legends. In the post, Bleszinski indicates his own personal politics contributed to the demise of Boss Key Productions, a developing company he co-founded with Epic colleague Arjan Brussee. But it was not his work promoting impossibly large biceps that led to him being in the news this past month, but his Instagram post decrying what he considers one of his few failures. Bleszinski went on to lead one of the most prolific franchises in video game history, Gears of War. He was an early member of Epic Games, one of the oldest and most successful game developers in the country and the company responsible for the Fortnite-ification of an entire generation of teenagers. Cliff Bleszinski is perhaps one rung below what could be considered a household name in the video game industry.
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